App overview
 | “BelAgl” is an innovative Saudi application designed to organize and simplify installment-based (deferred) purchases between merchants and customers, providing a secure and reliable platform for managing delayed financial transactions. |
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The Problem
Merchants and customers in Saudi Arabia face challenges in organizing and documenting installment-based sales, which leads to disputes and difficulties in tracking payments and managing debts.
Success Metrics | |
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Debt Collection Rate
Late Payment Reduction
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Key Challenges |
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Diverse user types with varying needs |
Simplifying complex financial processes |
Building trust and security |
Aligning with local culture |
Target Audience
Merchants and small to medium-sized businesses (SMBs)
Customers who prefer installment-based purchases
Visual Identity
Traders Dashboard
Sales and orders management | Payment tracking |
Customer management | Reports and analytics |
Design Decisions
Using green to indicate completed payments and red for overdue ones
Designing visual dashboards to highlight key data on the main screen
Simplifying the creation and management of installment payment plans
User Dashboard
Payment tracking | Payment schedule |
Transaction history | Notifications and reminders |
Design Decisions
Sorting installments by due date with clear highlighting of upcoming payments
Using consistent icons and colors to indicate the status of each installment
Designing a simple interface focused on the most important information for the customer
Admin Dashboard
Transaction control | User management |
System settings | System analytics |
Design Decisions
Sorting installments by due date, with highlighting of upcoming installments
Using consistent icons and colors to clarify the status of each installment
Designing a simple interface that focuses on the most important information for the customer
